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The ROI on FPI

As FPI’s annual membership renewal process begins, I know our members are thinking about what value FPI brings to them and their companies. Sometimes it’s easy, and sometimes it’s a little harder to understand their return on investment. Perhaps the following will help current members considering membership renewal, as well as potential members considering FPI for the first time…

Participation in the only foodservice packaging-focused conference in North America. Repeatedly voted by FPI members as the most valuable membership benefit, members meet twice a year. FPI meetings bring together the entire foodservice packaging value chain – material and machinery suppliers, converters, distributors and operators – to address issues and concerns confronting the industry and its executives. If you are an FPI member, did you attend this year’s Spring Meeting to hear about foodservice packaging design and the views on our industry as expressed by key environmental groups influencing legislators in California? And, are you planning to join us next month to hear about the latest legislative and regulatory battles, as well as get an update on the raw material markets (Want to register? Click here for more details)?

Promotion of members’ products. Audiences are always looking for the “next big thing” in foodservice packaging, and many turn to FPI to stay abreast of these development. Through our quarterly Packaging Innovations and Insights newsletter, FPI touts members’ new products to over 700 contacts throughout the foodservice packaging value chain, let alone the dozens of media outlets in North America. Plus, entries in PII are also showcased through FPI’s social media channels, including Facebook and Twitter. Finally, members’ products are included in FPI’s online product directory to steer potential customers to members’ sites. If you are an FPI member, did you submit products to PII or review your entry in FPI’s online product directory?

Targeted news, information and trends impacting your business and the industry. It’s our job to make your job easier. One way FPI accomplishes this is to comb through dozens of online and print publications and bring key stories to your attention that may impact your business and the industry through our twice-monthly, members-only Executive Briefs. If you are an FPI member, are you reading this concise, content-packed newsletter? And sharing it with your colleagues within your company?

Insights from those in the industry about the industry. Every year, FPI surveys companies within the foodservice packaging value chain to gather their opinions on foodservice packaging and other issues related to the industry. The results help us compile our annual “State of the Industry” report so you can see how your company stacks up against others, plus see what others have to say about important areas like hot markets for foodservice packaging and top challenges facing the industry. In addition, we offer another annual survey, and accompanying report, focused more specifically on the trends throughout the value chain. That’s always a fascinating report to read. If you are an FPI member, did you participate in these surveys, and/or did you read the resulting reports?

Involvement in special interest groups. FPI creates an umbrella for like-minded companies to work together. That’s exactly what’s happening with FPI’s Paper Recovery Alliance and Plastics Recovery Group – members coming together to work on ways to increase the composting and recycling of foodservice packaging. It’s a long journey, but one that is well worth the additional investment. If you are an FPI member, are you involved with the PRA and/or PRG?

Updates on the latest legislative and regulatory threats to your business and the industry. There’s no doubt that there are growing threats to foodservice packaging at all levels of government. Through FPI’s regular Legislative and Regulatory Report, members are kept up to date on the latest activity that, yes, may create either challenges or opportunities. If you are an FPI member, have you been reading these reports so you know how these votes in city councils and state houses may impact your business?

Guide industry-led collaboration on technical issues. FPI provides a legal forum for companies to discuss industry-wide challenges. In some cases, these “challenges” may be technical in nature, requiring the industry’s technical gurus to work together on issues like compiling resources related to compliance and good manufacturing practices for the foodservice packaging industry (something we know foodservice operators are taking even greater interest in these days) and devising voluntary technical standards and testing protocols for the industry. If you are an FPI member, have you or someone from your company been participating in FPI’s Technical Committee this year? P.S. While much of what FPI does is for members only, our work in the technical space is open to non-members as well (contact us if interested in getting involved).

Those are just a few ways FPI can benefit member companies. But, dues paid to FPI also allow for activities that benefit the industry as a whole. I would put much of our communications efforts into this area, working with media, organizations and the general public to promote the foodservice packaging industry, through interviews, presentations, educational materials and our website. I would also put our outreach activities in this camp. We’ve really broadened our network of allies over the last few years, allowing us to keep closer tabs on the developments that may impact our industry, while making sure our own industry’s interests are protected.

All in all, I would say that there is a clear ROI for FPI members. I hope you will agree.

Posted By Lynn M. Dyer (President) | 9/9/2014 9:39:38 AM
 

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